Paris – Reed MIDEM, organiser of MIP television markets, has announced that 55 companies are now registered to attend the inaugural MIP China Hangzhou which will run 23-25 May 2017 in Hangzhou, China.

Chinese companies include powerful regional broadcasters and online platforms such as Shanghai Media Group, Hunan TV, Nanjing Broadcasting, Sichuan TV,  Tencent Video, Zhejiang TV, and  ZJSTV; major drama and animation production studios such as Daylight Entertainment, Dream Sky Film, Dream Stardom TV,  Film TV, Hakim Unique Group, Huace Film & TV, New Classics Media, JY Animation, Shengxihuashi Culture and Media,  Talent Television and Film, The Leftpocket Animation Studio, Zespa Media, Zhongnan Animation; and consumer brands such as Intel China, l’Óreal, Pepsi, and Yili.