London – FremantleMedia International (FMI) has inked an exclusive multiyear output deal with the Altice Group for Jamie Oliver’s popular TV programmes. The deal will provide a home for the globally renowned TV chef’s titles including his new series Jamie’s Quick & Easy Food on Altice’s new international 100% cookery channel MY Cuisine.
Jamie Oliver’s programmes and cookbooks have reached millions of households all around the world. In Jamie’s Quick & Easy Food, each delicious dish uses just five ingredients, focusing on ease, simplicity, and clever tricks and techniques. This series is packed full of content, and sure to inspire cooks and non-cooks alike to just give it a go.
Al De Azpiazu, Vice President, Sales & Distribution – Western Europe, FMI, “We are delighted to be working with Altice. This partnership will be an opportunity for us to showcase our best collection of old and new programmes featuring the hugely popular chef, Jamie Oliver. Jamie’s entertaining and educational shows have proved hugely popular among food lovers around the world for many years, and MY Cuisine fully shares Jamie’s values. We’re in no doubt that this collection will be everything cookery fans could wish for!”
Patricia Menarini, Head of Altice Group’s Lifestyle division said, “We didn’t have to think twice before choosing Jamie Oliver, whose personality represents laid-back, simple, good cookery that makes mealtimes an occasion to share and savour.”
MY Cuisine will be broadcast in France, Belgium, Luxembourg and Portugal from June 2017. As well as an ambitious TV channel, MY Cuisine will have a digital media presence consisting of a dedicated website, a recipe blog, a mobile application and a press and digital magazine. The Jamie Oliver titles are produced by Fresh One.