Singapore – Sony Pictures Television (SPT) Networks, Asia announced its partnership with Imagine Group to deliver a pipeline of original series for AXN and Sony Channel. The first series to premiere as part of the agreement will be The Apartment: Rising Stars Edition, which is slated to run on Sony Channel, SPT Networks’ female-skewing, companion channel to AXN. Other series to follow include popular reality series The Challenger and Fit for Fashion.
“SPT Networks, Asia has a proven track record in producing highly rated, locally relevant original productions for AXN so we are pleased to further strengthen our capabilities via our partnership with Imagine Group. We look forward to leveraging Imagine’s expertise to premiere content that resonates with our viewers and encourages social engagement for both AXN and Sony Channel,” said Virginia Lim, Senior Vice President and Head of Content, Production and Marketing, Sony Pictures Television Networks, Asia.
President and Founder of Imagine Group, Riaz Mehta added, “We are delighted to be partnering with SPT Networks, Asia to create a slate of original content which is relevant to Asian audiences and that raises the bar for local productions. Imagine Group has produced a series of hit TV shows over the last 10 years and is the leading production company for unscripted TV content in Asia. We have worked closely with SPT Networks over the last decade and are now pleased to be building a deeper strategic partnership for the coming years.”
Premiering Thursday, March 16, Asia’s biggest and best design show, The Apartment: Rising Stars Edition will draw Sony Channel viewers into the cut-throat world of interior design where 12 up-and-coming designers will compete to become the next superstar with a grand prize of $100,000. The series will also include a second telecast on AXN as part of the channel’s Saturday programming line-up. Set in Johor Bahru, Malaysia, The Apartment: Rising Stars Edition will feature celebrity judges Jamie Durie, an International award winning designer and author, Laurence Llewelyn-Bowen, an interior design business mogul with a lucrative international business portfolio and American design superstar Genevieve Gorder. The Apartment: Rising Stars Edition is presented by Dulux and supported by UMLand and Kohler.
