Austin, Texas —Hospitality Financial and Technology Professionals (HFTP), producers of Hospitality Industry Technology Exposition and Conference (HITEC), is pleased to announce its exclusive platinum network news sponsorship agreement with CNN International for the inaugural HITEC Amsterdam next month. Beginning pre-conference programmes on 28 March – including the popular Entrepreneur 20X event – HFTP’s HITEC Amsterdam is the first of three HITEC events planned for 2017, and will take place 28–30 March at the RAI Amsterdam Convention Centre in Amsterdam, The Netherlands.
“It is a natural fit to integrate CNN with HITEC Amsterdam; CNN is a respected source for world news and updates which business professionals depend on for following trends that impact our businesses,” said HFTP CEO Frank Wolfe, CAE. “As this is an inaugural European event for HFTP, we want to instantly establish it as a source for important industry information. With CNN’s sponsorship, this will give further weight to HITEC Amsterdam.”
CNN International, simply referred to as CNN, is a worldwide English language cable, satellite, IPTV and digital terrestrial television channel. The network will produce a short video featuring its journalist, anchor and reporter Richard Quest providing a personal welcome greeting prior to the event’s keynote sessions. Quest is the foremost international business correspondent at CNN International, and also the anchor of Quest Means Business where he gives expert analysis and commentary on the biggest business stories. Meanwhile, television screens displaying the CNN television channel will be streaming around the conference floor.
HITEC is the world’s largest and oldest hospitality technology exposition and conference brand, expanding internationally beginning with HITEC Amsterdam in 2017, and CNN is widely recognized as a leading resource for international news. The partnership between HFTP and CNN International ensures the visibility of both organisations at the industry event. HITEC Amsterdam also offers multiple sponsorship and advertising opportunities for exhibitors to increase impressions before and after the show. In addition to HITEC Amsterdam, in 2017 HFTP is producing the larger HITEC Toronto on 26–29 June and HITEC Dubai in Fall in partnership with Naseba.
