Austin, Texas —Hospitality Financial and Technology Professionals (HFTP), producers of Hospitality Industry Technology Exposition and Conference (HITEC), is pleased to announce its exclusive platinum network news sponsorship agreement with CNN International for the inaugural HITEC Amsterdam next month. Beginning pre-conference programmes on 28 March – including the popular Entrepreneur 20X event – HFTP’s HITEC Amsterdam is the first of three HITEC events planned for 2017, and will take place 28–30 March at the RAI Amsterdam Convention Centre in Amsterdam, The Netherlands.

“It is a natural fit to integrate CNN with HITEC Amsterdam; CNN is a respected source for world news and updates which business professionals depend on for following trends that impact our businesses,” said HFTP CEO Frank Wolfe, CAE. “As this is an inaugural European event for HFTP, we want to instantly establish it as a source for important industry information. With CNN’s sponsorship, this will give further weight to HITEC Amsterdam.”