Unterfoehring – German broadcaster ProSiebenSat.1 TV Deutschland GmbH and leading U.S. developer of lifestyle content Scripps Networks Interactive have announced an extensive, multi-year license agreement. This strategic cooperation will be launched in spring 2017 with branded blocks of Scripps Networks’ popular television brands HGTV, DIY Network, Food Network and Travel Channel on ProSiebenSat.1 TV Deutschland channels. The volume deal boasts more than 1,200 hours of high-quality lifestyle and factual entertainment programming to premiere on German television. In addition to broadcasting rights, the cooperation includes extensive online rights.

Katja Hofem, member of the Management Board of ProSiebenSat.1 TV Deutschland GmbH and responsible for New Channel Development, said, “Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market. Scripps Networks’ programming, centering on food, home and gardening, DIY and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”