Unterfoehring – German broadcaster ProSiebenSat.1 TV Deutschland GmbH and leading U.S. developer of lifestyle content Scripps Networks Interactive have announced an extensive, multi-year license agreement. This strategic cooperation will be launched in spring 2017 with branded blocks of Scripps Networks’ popular television brands HGTV, DIY Network, Food Network and Travel Channel on ProSiebenSat.1 TV Deutschland channels. The volume deal boasts more than 1,200 hours of high-quality lifestyle and factual entertainment programming to premiere on German television. In addition to broadcasting rights, the cooperation includes extensive online rights.
Katja Hofem, member of the Management Board of ProSiebenSat.1 TV Deutschland GmbH and responsible for New Channel Development, said, “Our exclusive partnership with one of the leading developers of lifestyle content is unique in the German TV market. Scripps Networks’ programming, centering on food, home and gardening, DIY and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”
“The collaboration with ProSiebenSat.1 TV Deutschland significantly expands our growing international footprint in one of Europe’s most dynamic territories”, said Jim Samples, President, International, Scripps Networks Interactive. “The deal will bring our flagship lifestyle brands to a previously untapped audience.”
Scripps programming has already aired successfully on a number of ProSiebenSat.1 TV Deutschland channels, including Fixer Upper on sixx, which scored audience shares of up to 3.4 percent in the key demographic (aged 14-49) and up to 6.7 percent within the channel’s target audience of female viewers aged 14 to 39. sixx will air brand new shows such as HGTV’s Listed Sisters and Food Network’s Giada in Italy. ProSieben MAXX will air DIY-related programmes such as Treehouse Guys on Saturday nights, as well as Food Network programming such as Guy’s Big Bite. The channel kabel eins Doku will continue airing documentaries such as Mysteries at the Museum Mondays through Fridays, and carry programming from the Travel Channel. The deal also includes shows that companies of ProSiebenSat.1’s production network, Red Arrow Entertainment Group, produce for Scripps Networks in the U.S., including Booze Traveler, produced by Red Arrow’s Karga Seven Pictures.
