Singapore – Ooyala, a Telstra subsidiary and leader in video monetisation, today introduced its Ooyala Solutions Partner Program, through which technology and reseller partners can access and deploy a full set of technologies to modernize any video business at any stage, from a single partner. Providing everything from video production workflow technology, data-driven OTT solutions, robust monetization capabilities and rich analytics, Ooyala allows its reseller partners to go beyond traditional broadcast capabilities, push into digital and deploy more strategic and scalable next-generation video services for broadcasters and media companies around the world.

As video business challenges differ significantly from company to company, solution providers such as value-added resellers (VARs), system integrators, managed services providers and consultants are tasked with piecing together multiple technologies in order to build complete solutions for their customers. This is particularly true as video challenges vary across sectors such as broadcasters and publishers, media companies, production teams, studios, and sports leagues. Offering Ooyala’s core video platform and its media logistics solution, Ooyala Flex, the program provides solutions to more efficiently produce, edit, archive and syndicate content, as well as more strategically and more profitably manage, publish, measure and monetize premium video.

The programme is built on a three-tier system, comprised of Referral Partners, Associate Resellers and Premier Resellers. It is designed to enable partners to grow their business and extend their capabilities with Ooyala technology and services. As partners become more successful in providing solutions based on or integrated with Ooyala technology, they can qualify for a higher tier, and the increased benefits. Key partner benefits vary by tier and include free online training, co-selling support, demo accounts, technical support seats, product discounts and executive sponsorship. To date, more than 30 international partners have joined the program including VCS Productions (Switzerland), Videoelec (Colombia), Digital Logistics (Australia), among others.