Hyderabad, India – MAA TV, a Star India portfolio channel, announced its new brand position and refresh along with a dynamic new logo, brand tagline and channel pneumonic theme track at a huge media conference. Megastar Chiranjeevi, the Chief Guest, unveiled the new logo and the brand tagline. Maa TV now becomes Star Maa.
The logo’s new identity is gorgeously red with the intrinsically bold Maa written under it. The colour red symbolises prosperity, optimism, celebration, desire, purity, passion, love and holiness. The logo reflects two very powerful brands and promises a strong collaboration. Another highlight was when Star Maa’s main leads came onstage dressed in their fiction show characters along with Megastar Chiranjeevi to jointly announce the new tagline of the Channnel, “Ade Bandham … Sarikotta Uttejam” (Same bonding … New inspiration).
Star Maa has aggressive and forward-looking plans of growth and expansion. It has plans to consolidate its position in the Telugu market and achieve dominant thought, content and image leadership.Leveraging the Big brand refresh, Star Maa is also launched MEK with Megastar Chiranjeevi as the host. Another Non-fiction Comedy show, Desamudurlu. These two shows will be a great addition to the recently launched four promising and popular Prime Time Fiction shows — Koyilamma, Kumkuma Puvvu, Lakshmi Kalyanam and Malleswari. Kumkuma Puvvu is currently the No 1 Telugu show nationally and poised to stay at the top in the foreseeable future.
Speaking on the occasion, Alok Jain, Business Head of Maa, said: “Our aim is to make Star Maa more current and relevant to the viewers. We are crafting a philosophy that respects the spirit of the Telugu people across the globe. Our story telling develops linkages with the dreams to create an entertainment brand that is consumed by the entire family. We educate, uplift and usher in new thinking. Every Telugu woman and man, who is optimistic and growth-oriented, yet rooted in home and state, is our key audience. Our aim is to be innovative, revolutionary and original in every aspect of our business and hopes to deliver best in this journey.”
He added, “The Star Maa Refresh is about inspiring people. At every level, we aim to be inspired storytellers who will influence and persuade the Telugu viewer to improve and enhance his dreams and aspirations. The thought behind the words “Ade Bandham … Sarikotta Uttejam” reverberates through programming and through every visual element of the channel.”
Star Maa is poised for bigger and better – be it with shows, look & feel, audiences, reach and impact.
