Paris – Leading international academics and researchers with speciality knowledge of the entertainment industry are heading to MIPTV to share their unique insight about multi-platform viewer behavioural patterns with content producers and the wider television community.

MIPTV 2017 will feature a brand-new programme to bring an academic viewpoint on current trends in TV and online viewing behaviours, which promises to provide a fresh understanding of today’s content industry and the challenges of tomorrow. This ambitious session is entitled “Innovation Talks: When Academics Decipher Entertainment,” and will feature three leading researchers who will share their insights in their respective fields of study.