Singapore – all3media International continues to expand its regional sales operations with the appointment of Amreet Kaur Chahal as Sales Manager, Asia Pacific, in Singapore. Reporting to Sabrina Duguet, EVP Asia Pacific, Amreet’s role will encompass representing all3media International’s catalogue for Formats and Finished Programming in South East Asia and India.

Amreet joins Kit Yow, who has been appointed to the position of Sales Manager Asia Pacific, responsible for northern Asia including China, Japan and Korea, and Alexander Euler as Executive Assistant to the Asia Pacific management and sales team.

Amreet Kaur Chahal brings extensive experience in the distribution of international content to the Asian market to this newly-created position, having previously worked as Sales Executive at NBCUniversal International Television Distribution and as Account Executive at BBC Worldwide Advertising Sales.

With more than 15 years’ experience in the television industry, Kit Yow was previously Brand Manager at 8TV and has also produced and directed all genres of content, including current affairs, lifestyle, reality and live programming. Alexander Euler joins from FremantleMedia Asia’s Regional Management, where, since 2013, he has worked as Executive Assistant as well as Talent Coordinator across pan regional productions including Asia’s Got Talent.

All3media International marked the opening of its Asia office at the recent Asia Television Forum, hosting a packed event at Gordon Ramsay’s Bread Street Kitchen in Singapore’s Marina Bay Sands. The company also sponsored the inaugural ATF Formats Pitch, which was won by Singapore-based production company Xtreme Media. The winning format – Hit It – sees two teams competing against each other in a series of comedic challenges that put a hilarious, high-pressure spin on sports. Winning a prize worth S$20,000, Xtreme Media will be working with all3media International to develop Hit It for pitching to international broadcasters.