New York – A+E Networks is refreshing Crime + Investigation (CI) globally, introducing a refined positioning, updated on-air look, and enhanced programming strategy in respective markets beginning with the UK, it was announced by Amanda Hill, Chief Marketing Officer, A+E Networks.
Continuing A+E Networks’ rich, 20+ year legacy in the true crime space which utilises unprecedented access to a vast number of law enforcement agencies cultivated through integrity of production and truthful storytelling, Crime + Investigation will evolve, taking viewers to places far beyond any other crime channel. C+I will redefine the genre by exploring fascinating insights into what makes people tick – their greatest hopes and aspirations, deepest fears and darkest motivations.
With Crime + Investigation, viewers become life’s investigators, journeying to the heart of the criminal mind to better understand human behaviour and how it can manifest. Each journey is personal and emotional, telling the stories through those who were most affected, and those who ultimately solved the cases.
As part of the new Crime + Investigation vision, the channel will unveil 250 new hours that immerse audiences exclusively into real crime scenes and labs, police investigations and courtrooms, allowing viewers to join detectives and distraught family members in their pursuit of truth. The all-new line-up to be announced later in Q1 will feature programming focused on such engaging and topical CI themes as whodunits, active and epic investigations, and transformative stories. Headlining the line-up is the return of the genre-defining, Emmy-nominated true crime series Cold Case Files with an all-new production narrated by award-winning actor and humanitarian Danny Glover.
A+E Networks partnered with UK-based agency Dixon Baxi on strategy, design and identity production. “Working with Dixon Baxi on both the brand strategy and creative execution was a great benefit,” continued Hill. “It allowed us to move smoothly from one stage to the next with a team that were already fully invested in the brand and had a clear vision of where we were aiming to take it.”
CI reaches over 50 million households in over 170 territories worldwide and 18 languages.
