Singapore – Multi Channels Asia (MCA) announced that Outdoor Channel (Asia) has surpassed the 8 million households mark through new carriage deals with VTVcab and MobiTV in Vietnam and Singtel in Singapore. Additionally, Outdoor Channel celebrates its 7th year on air with outstanding performance and increasing popularity in two of its top markets – Malaysia and Taiwan.

In Malaysia, Outdoor Channel ranks as the number 4 channel after local Free-To-Air channels on IPTV platform TMHyppTV, with a 33% increase in viewership and 21% increase in average TV viewing time FYE 2016. On Taiwan’s Chunghwa Telecom, Outdoor Channel gained an impressive 70% jump in viewership from Q1 to Q4 2016.

The most watched shows on Outdoor Channel in 2016 included Carter’s W.A.R., Crocodile Hunter, Major League Fishing, Summer X Games, Trev Gowdy’s Monster Fish and The Obsession of Carter Andrews.

Gregg Creevey, Managing Director of Multi Channels Asia said, “These distribution and viewership gains once again validate the strength and relevance of precisely targeted channels like Outdoor Channel. As traditional TV audiences continue to fragment and drift towards SVOD and OTT services, Outdoor Channel stands out as the way linear channels can stay relevant by being less generic and offering a tightly curated, relevant and engaging programming proposition.”