London – Global television production company FremantleMedia has signed a deal with premium video distribution platform Vemba to make more than 10,000 videos available to digital publishers through the Vemba platform.
The deal will make some of the best talent and game show segments easily accessible and monetizable to publishers. Global franchises including Got Talent and The X Factor (created by Syco Entertainment and co-produced by Syco and FremantleMedia), the US version of Family Feud, American Idol (co-owned with 19 Entertainment, a division of CORE Media Group) and content from football fan network, The Football Republic, are just some of the first pieces of content that are now available on Vemba.
Vemba has distinguished itself in the video distribution market as a uniquely publisher-focused platform. The company enables content publishers to scale video distribution across all channels without technology or monetisation tradeoffs. The companies will work together to build FremantleMedia’s direct distribution network globally, targeting the right buyers, including publishers and commercial partners. FremantleMedia produces over 10,000 hours a year of some of the best-known and loved television content. The company maximises that content across all digital platforms, with nearly 20 billion views on YouTube in 2016 alone, making it bigger than any other producer, TV network or movie studio worldwide on the platform. FremantleMedia’s content also attracts 148 million likes on Facebook, 30 million followers on Twitter and 9.5 million followers on Instagram.
Since its launch in 2015, Vemba has partnered with over one hundred major media companies, including VICE, Condé Nast and Tronc. Earlier this year they acquired Epoxy, the leading social publishing and engagement platform for digital video creators. With the integration of Epoxy, no other video platform in the world allows publishers to distribute content across virtually every channel from one platform. Vemba received $5 million in Series A funding from Upfront Ventures and Bertelsmann Digital Media Investments (BDMI).
