Mumbai – The Indian economy is comfortably cruising towards a digitally savvy generation. There has been a visible renaissance in every industry, and it is now upon the entertainment industry with varied avenues bringing the choicest options to the audiences’ fingertips. Driving the ongoing buoyancy, COLORS is all set to revolutionise the television viewing experience through the launch of India’s FIRST LIVE showcase of pure talent, Oppo Camera phones present Rising Star, supported real-time by a mobile application.
With LIVE viewer engagement at its core, Rising Star will feature 130 crore judges – the Indian populace giving them 79% control over a talent’s ability to become a haatho-haath Star. Produced by Optimystix Entertainment, Oppo Camera phones presents Rising Star will alter the television viewing experience starting 4th February 2017, every Saturday and Sunday at 9:00 PM on COLORS.
Oppo Camera phones present Rising Star is the ultimate battleground where only purity of content will be adjudged. By downloading the COLORSTV app, the viewers will be able to vote for their favourite voices tucked behind a ‘the Rising Star ki Deewar’ in real-time. And the possibilities are limitless; the gifted talent could be as young as 6 years old or even beyond 60 years, a band or even a duet. A carefully curated panel of experts, comprising of Shankar Mahadevan, Diljit Dosanjh and Monali Thakur, will be their guiding forces and mentors on Rising Star’.
While the real judges will be the 130+ crore Indians who tune-in to watch ‘Rising Star’ on television, the panel of experts, with 21% say in a talent’s singing prowess, will meticulously hone their skills as they descend into this arena. Each of the experts, through their years of experience and understanding of the technicalities of music, will provide specific feedback to the talent, helping them to develop from budding singers to all-round performers.
During the launch phase, a multi-media campaign highlighting the messaging ‘Download the COLORSTV App, Be the Judge and Be Seen LIVE on TV’ will be executed across key Hindi Speaking Markets. Additionally, a special tie-up with Radio Mirchi will give listeners the unique opportunity to feature in leading news dailies and have their selected songs feature in the first episode of Rising Star. On-ground, COLORS has created special ‘Rising Star Experience Zones’ in Mumbai, Delhi and Ahmedabad to create awareness about the LIVE voting module of the show.
An extensive digital campaign has been created to promote Oppo Camera phones presents Rising Star to its followers on social media. Specially curated hashtags #KuchFarakNahiPadega, #Unglikar and #UngliUthana will drive conversations amongst target audiences via quirky video and picture-led stories. And, while COLORS has roped in OPPO Camera phones as Presenting Sponsors for Rising Star, other sponsors include Tata Motors Commercial Vehicles on COLORS SD feed and Kajaria Tiles and Jaquar bathroom products on COLORS HD feed.
