London – Media I.M.Incorporated Ltd, the London-based content distribution company that specialises in premium animation and family entertainment, has closed another series of high-profile deals for its Belarus-originated show Sunny Bunnies, which has now been sold to broadcasters across US, Europe, Middle East, Africa and Asia-Pacific.
Disney Junior in the US, Disney CEEMEA (CEE, Middle East, Africa), Disney Spain and Disney Japan have all licensed Sunny Bunnies, guaranteeing that the non-dialogue CGI animation comedy for four- to seven-year-olds will roll out into more than 130 territories in 2017.
This latest round of Disney deals follows on the heels of sales to Disney Channel in Russia and CIS, Disney Junior for multiple Asia-Pacific markets and to Canal Panda in Portugal. Under the new three-year deals, the first season of Sunny Bunnies will launch on Disney Junior in the US in 2017, on Disney’s CEEMA channels in all territories, on Disney Channel in Turkey and across free and pay TV Disney Channels in Spain and Spanish-speaking Andorra. Disney Japan, meanwhile, has taken the exclusive rights to 52 x 3.5 mins of the series in a deal that marks Sunny Bunnies’ TV premiere in the territory.
Media I.M’s representation deal with Sunny Bunnies creator, Belarus’s Digital Light Studio, has made Sunny Bunnies the most successful Belarusian IP ever in terms of global reach. Under the deal, Media I.M. has the exclusive worldwide rights to the series outside of Russia, CIS and China.
