Ho Chi Minh City, Vietnam – A destination for digitally-connected women in Vietnam, Her Voice, is home to a strong lineup of newly produced content by POPS Worldwide and localized or adapted content from TLC, Discovery Networks Asia-Pacific’s (DNAP) leading lifestyle channel in Southeast Asia. Available on YouTube to viewers in Vietnam, Her Voice’s curated selection of scripted and unscripted programming will inspire, inform and entertain women to help them tackle their everyday fashion, wellness, travel, food, beauty and lifestyle challenges.
Through an extensive content development and production, distribution, branded content sales and promotional partnership, POPS Worldwide and DNAP will work closely to develop scripted and unscripted content that will play widely across digital platforms: desktop, tablet, mobile, apps and connected TVs and promoted across the POPS multi-platform content network.
“POPS Worldwide is proud to welcome Discovery, the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in over 220 countries and territories, into the POPS family of content partners,” said Esther Nguyen, Founder and CEO of POPS Worldwide. “Our digital-first expertise in transforming the entertainment experience in Southeast Asia is unparalleled. This far-reaching partnership opens a new relationship between POPS, Discovery and Vietnamese audiences. With 2 POPS-operated channels, Her Voice and Beauty Me, and our Women’s Creator network, POPS is excited to be tripling down on our premium content offering for Vietnamese women.”
“We are delighted to partner with POPS Worldwide, the leading digital entertainment platform, to bring our TLC premium and original content to the Vietnam market, said Louis Boswell, General Manager, Discovery Southeast Asia. “Discovery has a great track record in innovative and immersive storytelling, and we have an extensive library with themes and stories that resonate internationally. Coupled with POPS Worldwide’s expertise in the digital space, this partnership presents an opportunity to deliver a creative and unique content ecosystem for the Vietnam market. As the first international broadcaster to partner with POPS Worldwide to create original content for the Vietnam market, this partnership is also in line with our focus on taking our content multi-platform, expanding our reach beyond linear to digital audiences.”
The DNAP partnership rounds out a robust year of international content partnership announcements for POPS Worldwide. On top of DNAP, POPS Worldwide has also partnered with global entertainment leaders Turner Broadcasting System, Inc., a Time Warner Company, UUUM, Japan’s leading online creator network, PIA (Japan) and Digital Hollywood (Japan).
