Mexico City, Buenos Aires, Paris – Televisa, Pol-ka Producciones and Federation Kids & Family are pleased to announce the sale of its new premium long running teen series Love, Divina (60 x 45 min) to Italy’s Super!.
The deal sees the music-themed daily series kick off its international broadcast and licensing strategy in one of the most important European markets for teen content. Love, Divina is an epic daily series co-produced by Televisa, Pol-ka Producciones and Federation Kids & Family, starring TV and pop star Laura Esquivel (PATITO FEO). Also a Televisa co-production, PATITO FEO was broadcast in more than 40 countries, including in Italy, where it became a ratings, licensing and music sensation, leading to 5 Platinum and 5 Gold albums.
“We are glad to offer to our audience a product like Love, Divina and we are also happy to work with partners like Pol-ka Producciones, Federation Kids & Family, and Televisa, who have very good expertise in daily, long running live action series for teens and tweens,” said Massimo Bruno, head of TV channels De Agostini Editore. “At Super!, we are glad to work with a known teen idol like Laura Esquivel; she is a very talented girl, perfect for our channel! Friendship, fun, music, and family are some of the values and themes that our audience will find in this brand news series that we will broadcast on Super! in 2017.”
Love, Divina will debut on eltrece (Argentina) in January 2017 and Televisa’s digital platform BLIM (Mexico and LatAm) in the first quarter of 2017, followed by broadcast on all Televisa’s other platforms including Free TV (Mexico). European rights are managed by Federation and Televisa, and ROW by Televisa.