Mattel Creations, a centralised theatrical, television and digital content creation division from Mattel Inc., unveils brand new kids content including two new series for iconic and globally renowned brand Barbie, and brand new series Turning Mecard as they prepare to arrive at ATF. Barbie Dreamtopia series was greenlit following the huge success of the special Barbie Dreamtopia which has been taken by several world-class broadcasters including: Cartoon Network (Latin-America), Super RTL (Germany), Pop TV (UK), MiniMini (Poland), Karusel (Russia) and Media Prima (Malaysia), among many others.
Animated by Snowball Studios, Barbie Dreamtopia series has a distinctive visual look that will appeal to a younger pre-school demographic than previous Barbie content. Set to be released in Fall 2017, the story revolves around Chelsea, the youngest sister of Barbie, as she takes a Fantastical journey from her real life to the land of dreams. Together with Barbie, they embark on fantastic adventures as they explore exciting new lands full of limitless possibility and valuable life lessons. Barbie: Dreamhouse Adventures is another brand new Barbie series developed for an older audience of 5 to 11-year-olds, with a realistic and modern CGI look and answering requests from fans to learn more about Barbie and her family. The new episodic show will chronicle the adventures of Barbie and her sisters, Chelsea, Stacie and Skipper, as they take the viewer along for their wild adventures that will have every girl believing that anything is possible.
Turning Mecard is an exciting new Korean series being introduced to children around the world by Mattel. Created by acclaimed animated content writer, Atsushi Maekawa (Yu-Gi-Oh!, Dragonball, and Bakugan), series 1 (52×30”) will roll out internationally with series two currently in production.
Turning Mecard is the #1 property in Korea since its launch in 2015 with broadcasters including KBS, Tooniverse, Daegyo, JEI and Animax. Korean storytelling is currently riding high and is on-trend. There is a huge fanbase for Korean episodic and theatrical content that Mattel will leverage with the launch of Turning Mecard. The Appeal of the franchise is attributed to the unique combination of all popular play patterns (first of its kind combination) – from vehicle play to action figure play to battling card game play, all underpinned by magical transformations.
