Cologne – WDR mediagroup (WDRmg) will be presenting a brand new series project at MIPCOM.

Hayden’s Dream is set in the glamorous world of fashion and is geared especially towards kids between 10 and 13 years of age. The Cologne-based company has taken on the global distribution of the high-quality live-action series, which is scheduled to be produced by Bryncoed Productions beginning next spring. The first season will feature 26 half-hour episodes.

The main character, Hayden, is curious and creative, but also shy and vulnerable. Therefore, Hayden’s Dream offers above all girls and young teenagers similar themes to relate to.

Andrea Zuska, Chief Content Officer at WDRmg: “Set in the world of fashion and specifically aimed at children and pre-teens on the verge of adulthood, the series fills a gap in the market. It perfectly complements our range of programmes for children and youths, as we now have something appropriate in our portfolio for all age groups and areas of interest.”

Besides Hayden’s Dream, WDRmg will also be offering programmes for pre-schoolers between 3 and 5 years of age, such as the animated series Gigglebug. Programmes for children aged 5 to 9 include the edutainment format The Maus and the upcoming animated detective series Dougie Noir. A further recent addition to the portfolio is WildWoods: a live-action comedy featuring puppets, filmed in the forests of Canada and Northern Ireland.