Paris – Reed MIDEM, organiser of MIPTV/MIPCOM, announced that Huace Media, one of China’s leading programme producers, will be a global sponsor of MIP China Hangzhou. MIP China Hangzhou will run from May 23-25 in Hangzhou, the lakeside city that recently hosted the G20 Summit. The event will bring together Chinese and International production companies interested in co-developing content for China and global audience.

“Huace Media is proud to partner with Reed MIDEM on the launch of this new business forum to bring together production studios, channels and brands from China with potential partners from around the world,” said Cecilia Zhu, Vice General Manager of Huace Global.

“Producing more than 1000 episodes of TV dramas, plus about 10 feature films and 10 variety shows each year, we are delighted to have such a strong production company as Huace Media as a key partner to welcome international production companies to China”, said Ted Baracos, Director of Market Development, Reed MIDEM.