Singapore – Hootsuite announced partnerships with six leading technology and services solutions for social advertising. With this news, HootSuite now offers the largest social advertising ecosystem of any social media management platform. These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results.
Hootsuite partners include best-of-breed vendors like AdEspresso, the self-service solution for Facebook and Instagram advertising optimisation, Kenshoo, the global leader in agile marketing, Nanigans, the provider of advertising automation software for in-house marketing teams, Adaptly, a technology and services company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest, Mediative which is a digital marketing & media company and Popimedia, a subsidiary of Publicis, and an Ad-Tech company, helps brands optimise spend, save time, and scale media on Facebook
Social paid advertising has seen increased investment as brands look to expand customer engagement and ROI beyond organic social posts. According to eMarketer, by 2017, social network ad spending will reach $35.98 billion, representing 16% of all digital ad spending globally. Hootsuite customers will have the flexibility to choose best-of-breed technology and service solutions to help them manage and optimise social advertising campaigns across major social channels including Facebook, Instagram, Twitter, Pinterest, and Snapchat.
Hootsuite’s integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage paid social campaigns and organic social channels all in one place. Hootsuite customers will be able to run social advertising initiatives directly from the Hootsuite dashboard, including Creating new advertising campaigns, optimising active campaigns, boosting top performing organic social posts and viewing advertising analytics
Customers will be able to get a holistic view of all social activity, which not only improves productivity but also allows them to make better decisions on their paid efforts; driving more impactful results to the business. Adaptly and Mediative give customers the opportunity to leverage sophisticated software and managed services expertise. With a strong focus on ROI and maximising effectiveness of digital marketing programs, these partners will work with brands to develop impactful social advertising campaigns.
