Paris, Rome – Eutelsat Communications presented fresh data on trends shaping Italy’s TV landscape where average viewing of linear content is the highest in Western Europe, at four hours and 40 minutes per person per day. Using research commissioned from TNS, the Eutelsat TV Observatory shows that satellite reception continues to consolidate its place in Italy’s TV market, reaching into 8.4 million homes, up three percent since Eutelsat’s 2013 survey.

Eutelsat’s HOTBIRD satellites, that are the backbone of pay-TV and free-to-air viewing in Italy, account for 7.4 million homes. A further 763,000 homes are equipped to watch foreign-language channels from other Eutelsat neighbourhoods, led by EUTELSAT 16A, EUTELSAT 9B and EUTELSAT 7 West A. Ninety-five per cent of satellite homes in Italy are served by a Eutelsat satellite.