MIPCOM – NBCUniversal International Formats and MBC Korea have formed a partnership to co-develop and produce original formats for Korean and international audiences. Acting as NBCUniversal International Formats’ first partnership with a leading Asian terrestrial network, the deal is designed to utilise both parties’ creativity to develop hit scripted and non-scripted formats.


As one of Korea’s most successful television and radio networks, MBC is home to a host of local hits including Where Are We Going, Dad?, King of Mask Singer, Infinite Challenge and a selection of Korean drama titles. With a vast knowledge of the Korean market, MBC will work with NBCUniversal International Formats to develop formats that work both locally and globally.