Beijing, China – Turner Asia-Pacific and Shanghai Tencent Pictures Culture Media Co., Ltd. (Tencent Pictures) have agreed to develop a film starring Tuzki, the famous rabbit emoticon used every day by millions. According to the MOU, production of the feature-length movie which will fuse CGI and live-action content is expected to begin in 2017, with a likely China release in 2018.

This will be the first full-length movie project for Turner-owned Tuzki, who is currently celebrating his 10th anniversary. Created by Momo Wang in 2006, Tuzki is best known on social media platforms and instant communication apps, but has appeared in short animated projects before.

Tencent Pictures will be responsible for leading the film’s production and distribution. Turner will be supporting through its 360-degree licensing efforts with consumer products, live experiences and family entertainment centres.