Modern Time’s Jorgen

Given the economics of broadcasting today, a broadcaster must do more than produce shows that satisfy audience. The quest these days is to make hits that can be exported, available on multiple platforms, localise content and generate additional revenue. As Jorgen Madsen Lindemann, President & CEO of Modern Times Group MTG AB, a Stockholm-based and OMX Nasdaq listed global digital video entertainment group, maintains, his first master to be served: quality content. K. Dass reports.

Asia Jorgen Madsen Lindemann Modern Times Group MTG AB Multi-Channel Networks

Jorgen Madsen Lindemann Jorgen Madsen
Lindemann, President & CEO of Modern Times Group MTG

What is Modern Time’s general strategy for Asia?

We are both a content producer and distributor in Asia with strong footing in Japan, India, China and a few other countries.

We also operate a multi-channel network (MCN) business that we recently launched in Japan, China and India, where we work with Yahoo. Some of the videos you see on Yahoo are produced by us. There are about two thousand journalists around the globe producing more than four hundred videos a day for multiple newspapers. They are actually transforming stories from print to digital. These are for newspapers or portals who would like to document their stories with videos. This is what we do around the globe. From these gatherings, we have established an entire network and cover a lot of stuff ourselves pro-actively, which we then sell around the world.

We have huge digital influence in our businesses and that’s also something we’re looking for in this region. We have 2.5 billion views a month which is the biggest in Europe, the 5th largest for video in the world and the 2nd largest in Brazil. The scale of it is huge, but we’re not big enough in Asia.

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