Singapore – A+E Networks Asia has named Rushit Jhaveri as Vice President of Ad Sales & Digital Partnerships. Jhaveri’s appointment will be effective today. Based in A+E Networks’ Asian headquarters in Singapore, he will report to Deputy Managing Director Prem Kamath and Head of Advertising Sales Charles Less.
Jhaveri will be responsible for identifying and implementing revenue growth opportunities and forging strategic partnerships with clients, agencies and distributors across Southeast Asia for A+E Networks’ portfolio of brands, which includes HISTORY, Lifetime, FYI, Crime + Investigation and H2. Jhaveri will work closely with Kamath to shape A+E’s digital efforts, forming cogent partnerships that will expand the company’s traditional brand offerings, generate new revenue streams and enhance the audience experience. As part of his purview, he will also oversee the delivery of integrated creative solutions for clients and agencies through the on-air, online and on-ground execution of campaigns.
“Rushit’s hire reflects the importance of digital in our next phase of growth as a means to optimise our existing business and propel it forward. Our viewers are consuming content across multiple platforms, and we need to continually innovate and take a coordinated approach to engage them wherever they are by leveraging A+E’s quality content and strong relationships. With his proven track record, Rushit is a valuable addition to my executive team and we are delighted to have him onboard,” said Kamath.
Prior to joining A+E Networks Asia, Jhaveri served as Vice President, Branded Entertainment & Digital Partnerships at FremantleMedia Asia since June 2012. In that position, he led digital strategy, created new avenues for revenue generation through licensing, digital extensions and advertiser-funded programming, and had oversight of the overall P&L for the brand and digital teams. During his tenure, he helped launch Asia’s Got Talent in the region and secured a partnership with Google’s One Box voting platform, which allowed the company to monetise 12 productions.