Singapore- Ooyala has powered the live streaming for the Australian Tour 2016 debut for Ball Up, the U.S.-based streetball team and competition reality TV series. With Ooyala Live, the sports media company is able to quickly set-up and launch live streams to international audiences, expanding its reach and fan engagement across devices.

Ball Up recently finished its first-ever Australian tour, live streaming five events across the country throughout the month of June 2016. PAOW Media, who is managing the Ball Up tour in Australia, chose Ooyala for its comprehensive set of video solutions, giving them the ability to deliver live, premium-quality streams, help them understand their global audience engagement.