Edinburgh and London – FremantleMedia has secured the world rights (excluding US) to True North Productions’ latest title, The Naked Truth (w/t), covering both international format opportunities and finished tape sales, with the inclusion of the 10×45’ finished programme in FremantleMedia International’s MIPCOM 2016 catalogue. The deal, which follows a hotly contested pitch with other producers/distributors was announced during a panel session during this morning’s Edinburgh TV Festival by Vasha Wallace, EVP Global Acquisitions & Development FremantleMedia.

Vasha says: “We describe this show as the most honest conversation you’ll ever have. The Naked Truth has fantastic potential as it tackles a topic that resonates with every single one of us – the search for the truth. We’re thrilled to be working a company of True North’s calibre on this format that’s upfront, engaging and sure to enthral audiences everywhere.”

Marc Allen, Managing Director, True North says “True North is extremely excited to be working with FremantleMedia on The Naked Truth. Format creation is a particular focus for us at the moment so to have such an exciting new show with a team and company so prolific in international format exploitation is a great combination.”