Hong Kong – Animoca Brands (ASX: AB1, ‘the Company’) is pleased to announce it will create a portfolio of book apps based on five DreamWorks Animation franchises available for Android devices and iPhone, iPad and iPod touch. The portfolio will include the globally successful How to Train Your Dragon, Kung Fu Panda, Madagascar and The Croods properties, as well as the upcoming animated comedy Trolls.
The collaboration provides Animoca Brands a unique opportunity to bring DreamWorks’ properties and characters to life through interactive digital products. It will see Animoca Brands and DreamWorks Animation co-create book apps and distribute them across the Apple iOS and Google Android platforms. Leveraging DreamWorks’ globally recognised properties, the products are expected to be highly popular among its audiences.
Robby Yung, CEO of Animoca Brands, commented: “We are very pleased to be working with DreamWorks Animation and to have the opportunity to bring their world-class animation properties to the world of book apps. DreamWorks has produced extremely popular characters that have become household and even cultural favourites, and we welcome the opportunity to add them to our growing stable of licensed brands.
Animoca Brands was formed in 2014 after spinning off part of the portfolio from mobile app company Animoca, itself spun out of Hong Kong mobile tech company Outblaze Ventures. DreamWorks, which has a 45% stake in Chinese JV Oriental DreamWorks, also started rolling out a branded linear channel; it’s first worldwide, in Southeast Asia last year.