Singapore– Ooyala will now offer live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part of Ooyala Live and its ad-serving platform, Ooyala Pulse, the technology provides smooth transitions between ads and content during live feeds for seamless, TV-like playback. SSAI helps circumvent ad blockers so customers can reclaim lost revenue. Unique to Ooyala’s SSAI technology is its focus and method to deliver hyper-personalized ad experiences to live-streaming audiences.