Hong Kong– Asia Satellite Telecommunications Co. Ltd. (AsiaSat) and Japan International Broadcasting Inc. (JIB) announced a major expansion of their partnership. JIB will use AsiaSat 7 to broadcast NHK WORLD TV HD and for the continued distribution of its SD channel in the Asia-Pacific.

NHK WORLD TV’s 24-hour programming cycle includes its signature news show, NHK NEWSLINE, and a wide selection of technology, lifestyle and entertainment programs, including “great gear”, TOKYO FASHION EXPRESS, Dining with the Chef, SPORTS JAPAN and Journeys in Japan. In addition, the channel offers an assortment of groundbreaking documentaries and specials, including Asia Insight, Inside Lens and NHK Documentary.