Singapore– Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. A joint venture between Viacom Inc. and the Network18 Group, Viacom18 is one of the fastest growing entertainment networks in India. The company is using Ooyala Pulse to manage and deliver video ad campaigns across its new mobile app and desktop experience.

By moving its entire video library, including content from COLORS, MTV and Nickelodeon, to its new OTT service, Viacom18 now has a unified digital destination for the 100-million-plus viewers currently on its traditional channels.

Voot is now the exclusive online destination for the network’s content, with a more personalized and engaging experience. It will also have the largest library of premium kids content in India along with a wide range of original series and films that Voot will create. With Ooyala Pulse, Viacom18 has a single platform to sell, manage and deliver ad campaigns across its entire inventory.