Burbank, CA–FremantleMedia North America (FMNA) is expanding the Baywatch brand, based on the hit television series, in numerous areas. The company has recently announced several new partnerships surrounding Baywatch, one of the most watched shows in worldwide television history.
Among the new partners that have come on board to create programems surrounding the Baywatch brand is Hybrid Apparel, who will be creating a line of men’s, women’s and junior’s apparel and accessories. American Classics will also be creating a line of graphic tees based on the renowned TV series. In addition, Funko has signed for stylized vinyl figures and Smiffys is licensed forBaywatch Halloween costumes.