Singapore- Mediacorp congratulates Christine Lim and Joanna Ortega from DDB Singapore for clinching the country’s first-ever gold in the Young Lions Cyber Competition at the 63th annual Cannes Lions Festival of Creativity 2016 in France. Lim and Ortega broke away from the crowd with their Break The Silence campaign that helps victims to report abusers in a secured and easy manner similar to clicking a “Report A Problem” tool within the cyber social space. The creative concept was predicated on the insight that most sexual assault victims know their perpetrators. The challenge is not finding these perpetrators, but having the courage to report them and drive a social movement to eliminate sexual violence.

The Young Lions competitions offer young creative minds from around the world an opportunity to compete and showcase their talent globally. This year’s competition challenged 50 teams of young creatives aged 30 and below representing different nationalities, to create an impactful Cyber campaign for the United Nations to mobilise women and girls around the world to stand up against sexual violence. Cyber competition saw the biggest number of teams competing of all categories such as Young Lions Print, Film, Media, PR and Design. Team competing at Cannes Lions represent the best of the best usually qualified through a national-level competition.