CNN International Commercial commissioned new research that shows huge demand from worldwide audiences in following the story of this year’s U.S. Elections. The study also confirms CNN as the leading international media covering the U.S. Election – building on the network’s agenda-setting coverage and record TV and digital ratings during the Presidential race so far.
51% of all respondents select CNN as the #1 international news provider for following the U.S. Election – a figure higher than all other news organisations combined and dwarfing any preference for other media such as BBC (19%), Reuters (5%) and Sky News (4%).
78% of respondents say they have viewed or read CNN coverage, with 83% of these people consuming CNN’s political content within the last week. The majority of people getting their news fix about the U.S. Election are doing so through CNN International’s linear channel – 50% say they consume via TV, 31% on the CNN website, 14% on social media and 8% via the CNN app.