Keshet International (KI) has announced its attendance and participation in China Formats, the 22nd annual Shanghai TV Festival’s unique two-day event designed to promote exchange between the China formats industry and the international media scene, June 7 – 8, 2016.

Keren Shahar, Head of Keshet International Asia, will be conducting a panel with Liu Xichen of 3C Media entitled, From Importing to Exporting Formats — How Did Israel Become a Major Player in Worldwide Format Industry? The panel will discuss the transformation of Israel’s role in the international marketplace, as well as the setbacks and opportunities that were experienced along the way.