London– Catherine Lynch has been promoted to Creative Director of Initial. Catherine Lynch has been Initial’s Head of Development since 2011 where she was responsible for the development of the company’s slate, as well as executive producing key shows.

As the Creative Director, Catherine will now focus on the expansion of Initial’s slate of entertainment and factual entertainment programming for UK broadcasters with international potential. Catherine will take up the role with immediate effect, reporting to Managing Director Mirella Breda.