IABM has entered into a strategic partnership with Singapore Exhibition Services, the organiser of BroadcastAsia. The partnership encompasses Singapore Exhibition Services tapping on IABM’s expertise and understanding of the association’s members who operate in the region, providing a boost to the organiser’s efforts to maintain and enhance the value of the show for the industry.

The new partnership is indicative of IABM’s commitment to the ASEAN region and overall, APAC. In addition to knowledge sharing, IABM will also extend live coverage of BroadcastAsia via IABM TV to engage the widest possible audience. Last but not least, IABM will serve as a valuable conduit for member feedback to the organisers to ensure the show continues to deliver the right platform and content to the right audiences.