India- Discovery Communications have agreed to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.
Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID.