Singapore– Reed Exhibitions has announced the start of its Asia TV Forum & Market (ATF) Formats Pitch call for entry. This comes in the wake of a statement released last year with Steve Macallister, Chief Executive Officer of all3media International (UK) that it will collaborate with ATF as the global partner of the ATF Formats Pitch 2016 – a competition aimed to facilitate the exchange of ideas and talent between the leading international television, distribution and Asian-based producers.