Singapore– Reed Exhibitions has announced the start of its Asia TV Forum & Market (ATF) Formats Pitch call for entry. This comes in the wake of a statement released last year with Steve Macallister, Chief Executive Officer of all3media International (UK) that it will collaborate with ATF as the global partner of the ATF Formats Pitch 2016 – a competition aimed to facilitate the exchange of ideas and talent between the leading international television, distribution and Asian-based producers.

The ATF Formats Pitch, an inaugural event at ATF, will happen on 8 December 2016. This is a platform to showcase the best of Asia and expose ideas for export and development within and even outside of the region. Backed by all3media International, the distribution arm of the UK’s leading TV production group all3media, the ATF Formats Pitch 2016 is set to become Asia’s top-flight pitching competition for creators and producers of innovative non-scripted entertainment formats.