Ho Chi Minh City, Vietnam- Turner has entered into a partnership with POPS Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.
Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese.
The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.