Xilam have appointed Marie-Laure Marchand to the role of Executive Vice President for Global Consumer products.

In her new position Ms Marchand will help the company develop and implement Global Consumer Products’ strategies that benefit Brand Building and revenue growth. She will report directly to Marc du Pontavice, founder and President of Xilam.

Prior to joining the company, she was in charge of Global Licensing Acquisitions for Brand Loyalty, a company specialized in promotion and loyalty in food retail. Previously, Marchand worked at Studio 100 where she created the International Consumer Products & Marketing division, and was responsible for the outstanding, international success of Maya the Bee.