Hong Kong – TVB, the largest Chinese drama produce globally (650,000 hours yearly), is planning its flag in the fast-growing Hong Kong market. With backings from 21 new channels including Korean drama, Japanese drama, Mandarin drama, Variety, Food, Entertainment news, and Disney Junior as the only English channel, the Hong Kong’s territorial and pay-TV conglomerate plans to launch a news service for TV and Broadband called My TV Super.

An interactive platform is being built over the exciting powerful delivery solution. “We are merging my TV model with pay-TV model within this platform. Hence, viewers can select additional services on top of the existing services,” said TVB’s Felix To, Assistant General Manager. Backed by three ISPs Hong Kong Broadband, Hutcheson Home broadband and Mobile Service, its consumer only pays HK$148 for a complete enhance service including a set-top box and broadband modem of 100 mag. The Enhance Video Service will provide both live-streaming and VOD service. Enhance VOD customers have to subscribe for the service which will be available from April.

He added, “Consumers can view 11,000 hours of content per year of which, 2,000 hours are TVB Classic content. The rest are all fresh, original content that have never been broadcasted before. We are committed to our customers and we want to bring them the very best content available in the market. We are trying to provide something that is part of a local habit.  We hope My TV Super service will eventually reach millions of viewers in Hong Kong – both at home and on the go,” said Felix To.

TVB’s strength remains in its local production with a unique local flavour enjoyed by the nations over the years. TVB produces 650,000 hours of drama a year and more than 700,000 hours of non-drama programmes, and a 24 hours news channel. It already has captured 90% of air-time advertising.