Mumbai- TEN SPORTS Network announced a new identity for its slate of sports channels with the tagline ‘Never Stop’ as the network positioning, taking forward the dynamic outlook for the network. The network will also be re-branding its existing slate of channels as TEN 1, TEN 2, TEN 3 and TEN 1HD respectively.
TEN SPORTS Network’s logo and the individual channel logos have been designed keeping in mind the elements of action and dynamism, as well as immediacy and the spirit to achieve.
Post rebranding, the network will be spreading content equally amongst all the channels so that viewers are exposed to the maximum of sports programming.
TEN 1 will focus on WWE Weekly Shows & Specials, TEN 2 on UEFA Champions League, Europa League, Super Cup & other football content, as well as U.S. Open, Moto GP and Tour de France, while TEN 3’s primary focus will be Cricket from South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe. Among the HD channels, TEN 1 HD will broadcast the best of content from across the TEN SPORTS Network’s SD channels.
In addition, TEN SPORTS Network will launch a new logo for their website, TENSPORTS.com, which works synonymously with the network.
The brand refresh will also be accompanied by an extensive new programming rollout which will be developed via insights from new media and fan involvement to the greatest extent. TEN SPORTS Network has already started producing content in Hindi and plans to expand into other regional languages as well, going ahead.
