Singapore- Singaporean audiences can soon look forward to more “Made in Singapore” content from as early as the third quarter of 2016. StarHub’s new wave of Public Service Broadcast (PSB) line-up boasts travelogues shot in the most exotic corners of the world, quirky kids’ infotainment shows and sports programmes that shine the spotlight on everyday athletes.

For the first time ever, viewers who enjoy content on the go will also be able to indulge in highly engaging short-form content―each ranging from five to 15 minutes in duration. Local movie fans will also be treated to an array of locally produced telemovies centred on facets of Singaporeans’ lives.

PSB content is produced under the Media Development Authority of Singapore’s (MDA) Public Service Broadcast Contestable Funds Scheme (PCFS). The PCFS aims to extend the reach of PSB content to multiple broadcast platforms, as well as to bring more opportunities to local production houses to deliver creative, high-quality PSB content.

Viewers will be able to catch StarHub’s lineup of PSB content on its self-packaged channels, E City (StarHub TV Channel 111/825) and SuperSports Arena (StarHub TV Channel 112/205), as well as via its online streaming service, StarHub Go. In total, StarHub will be commissioning about 110 hours of original productions. These productions will incorporate PSB values, such as celebration of the Singapore’s culture and heritage, and promotion of the Singaporean identity, through innovative storytelling.