Singapore– Singapore Press Holdings Limited (SPH) announced a S$6.8million investment into Brand New Media Singapore (BNMS). Established in Singapore in 2010, BNMS is a wholly-owned subsidiary of Brand New Media Pty Ltd (BNM), a leading video content marketing company based in Australia.

This investment will combine SPH’s network of media assets and customer reach with BNMS’s proven ability in video content marketing. By offering advertisers effective video solutions for their integrated marketing campaigns across multiple touch points, they will be able to enjoy a stronger holistic solution for content creation and targeted distribution across Print, Digital and Radio.

BNMS is a pioneer in Singapore’s content marketing space and counts NTUC Fairprice, Media Development Authority (MDA), Citibank and Health Promotion Board (HPB) amongst its clients.  It also has collaborations with many media and advertising agencies in Singapore. Some of its past productions have won accolades such as the Asian Television Awards.