Singapore– Singapore Press Holdings Limited (SPH) announced a S$6.8million investment into Brand New Media Singapore (BNMS). Established in Singapore in 2010, BNMS is a wholly-owned subsidiary of Brand New Media Pty Ltd (BNM), a leading video content marketing company based in Australia.

This investment will combine SPH’s network of media assets and customer reach with BNMS’s proven ability in video content marketing. By offering advertisers effective video solutions for their integrated marketing campaigns across multiple touch points, they will be able to enjoy a stronger holistic solution for content creation and targeted distribution across Print, Digital and Radio.

BNMS is a pioneer in Singapore’s content marketing space and counts NTUC Fairprice, Media Development Authority (MDA), Citibank and Health Promotion Board (HPB) amongst its clients.  It also has collaborations with many media and advertising agencies in Singapore. Some of its past productions have won accolades such as the Asian Television Awards.

By specialising in video-led content marketing and responsive advertising, it offers clients an end-to-end content creation and distribution solution. BNM’s channelPLAY technology platform has the ability to create, manage, distribute and monetise content to new and existing audiences.

BNMS’ world class content marketing services will also have the opportunity to be augmented and leveraged through SPH’s trusted relationship with clients, strong editorial capabilities, a wide audience reach through its many media properties, and also access to deep consumer data and insights. Not only will this deliver good results and strong ROI for clients, the investment also allows SPH to grow within the online video space.