Singapore– Hurrah! Productions announced the launch of a new online platform- The Minute List (theminutelist.com). The platform will first launch on a website, with a mobile app on its way.

theminutelist.com, which will be Singapore’s first video-driven restaurant and bar guide, will give consumers the chance to watch one-minute videos of the city’s most popular restaurants, bars and cafes, before using the website’s platform to directly get in touch with various establishments for a reservation. Future expansion plans will include teaming up with partners to extend the offering beyond a booking system as well as opportunities for commercial sponsors and advertisers.

Created to give consolidated, clutter free, independent recommendations by the people that live and breathe food, drinks and coffee in the city, the Minute List will work by recommendation only, with each venue being nominated by someone in the trade – from chefs to bartenders and baristas. The result will be an authentic, up-to-the minute, insider experience for both those who live in Singapore, and those visiting the city. Once the venue is nominated it will receive a one-minute film that includes an interview with its head chef, bartender or barista, as well as a catalogue of photos and social media support. The videos are designed to give a quick glimpse into the ambience and offerings of the outlet, as well as an insight into the inspiration and menus.