Singapore– BBC Worldwide Asia announced the inaugural launch of BBC First (StarHub Channel 522) in Singapore, the first country in Southeast Asia where the brand will be launched.

BBC First will launch as a subscription video-on-demand (SVOD) service on StarHub on 4 April 2016. It will be the home of premium and original content from the BBC such as Sherlock and War and Peace.

It will launch as a subscription video-on-demand (SVOD) service on StarHub from 4 April 2016. The service will be available to StarHub’s Basic Entertainment HD Upsize customers who will be able to watch it all at their own convenience and on their mobile devices. Non-StarHub TV customers can also catch BBC First through the Go Premium Pack on StarHub’s online streaming service, StarHub Go.

BBC First, part of BBC Wordwide’s global brand strategy, is created and shaped by research into audience demand. It is BBC Worldwide’s brand for premium, original British drama – unmissable content that challenges perceptions and exceeds expectations.

StarHub TV’s subscribers can look forward to highly rated BBC drama offerings such such as Sherlock: The Abominable Bride, War and Peace and Luther.

BBC First is also available in Australia, Middle East, North Africa, Australia, South Africa, Belgium and the Netherlands, and as a block in Japan.