Singapore– Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Matt will be responsible for driving the next wave of expansion for their proprietary social and video platform AdParlor. The plans include doubling headcount through growth in existing markets (Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Korea, India, Philippines and Taiwan) as well as entering new markets.
Matt takes over a platform in a market leading position to enable advertisers to generate maximum ROI from the social space as well as facilitate advertisers moving media spend from TV to digital video, to capture the growing audience of consumers watching video on social channels.
Matt will move into the new role from his previous position as Senior Vice President, Operations for Adknowledge Asia. In the newly established regional CEO role Matt will report to the board, which includes Adknowledge Inc. Global CEO, Ben Legg, who has been overseeing AdParlor’s new wave of expansion across the region. Matt’s regional CEO role will be responsible for building further on this momentum as well as leading the innovation of AdParlor.