London– FremantleMedia International (FMI) and Genesis Studios has announced a partnership to bring a local version of classic game show, The Price is Right to Nigeria. The deal will see Genesis producing three series of the FMI format, taking the total number of adaptations of the format to 41 versions worldwide.

The U.S. version of The Price is Right is the most successful gameshow in television history. The format features contestants as they are invited to “come on down”, take to the stage and use their shopping knowledge in a bid to guess the correct price of everyday objects. With a charismatic host, an electric atmosphere, crazy games and life changing prizes up for grabs, The Price is Right is a game of non-stop excitement.